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案例学习 - 伊莱克斯 (Electrolux)

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Electrolux is a large Swedish multinational corporate that is specialized in household appliances and white goods. It had several big markets in Europe, North America and Asia/the Pacific as well as entering markets like China, Russia and the Latin Americas. The brand operates under their own name as Masterbrand as well as several other brand names which they have taken over in the course of existence. These brands include Frigidaire, Husqvarna, AEG, Molti and so forth. In 2007 it sold 50% of their goods under the name of Electrolux and made a steady profit of 4%, even though the material costs were rising.